With the aim to learn the reasons for the success of some of their most popular itineraries and routes, as well as the different types of clients which use them, France is analysing the cycling proposals that french and international tour operators offer in the country.
The study has been launched by the Ministery of Economy, Finances and Industry, englobed in a joint action to support the development of cycloturism, with actions that are centered around:
– Promotion and communication of the destination
– Creation of a quality trademark for the providers of services to cyclists.
– A common signage and the enumeration of itinneraries.
– The delevopment of new interregional itinneraries.
– The improvement of the market knowledge and its evaluation.
The methodology of this study has been based on the analysis of the programms of the operators in 2010 and 2011, which has allowed to see how, although most of the offers are concentrated in five areas, the interest has expanded to other areas of the country.
The study highlights the increasement of “mixt” products, such as cyclism/gastronomy or cyclism/boat, and it concludes that approximately around 80% of the offers correspond to “discovery” trips with distances between 40 and 60 kms. per day, with many visits to the area, with a high number of viticultural visits.
As this type of infrastructures (secure cycling routes) grow, there is also an increase of the offers of family holidays, aimed to the french and dutch markets.
The expense of these stay is estimated between 100 and 200 euros a day.
DCB Tourism and Development uses a very similar methodology to analise walking, active and nature-related tourism products in six european countries for projects in which it has colaborated. For example, projects for Itinerànnia (www.itinerannia.net), the network of over 2.500 km walking routes which covers the areas of Ripollès, la Garrotxa and Alt Empordà; and the support to the creation of products in the Montsià, Pallars Jussà and the Ribera d’Ebre.

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