Tourist market segmentation. The “Best of Wandern” example
The Organization for Economic Co-operation and Development (OECD) (http://www.oecd.org) recently defined the challenges that the tourist industry will face in the following years in the “OECD Tourism Trends and Policies 2010 ” report. This document reflects that in order to face globalization, the tourist markets are changing and they will continue to do so. Some […]